What experiences have influenced you the most as a business owner? For myself, besides learning from the mistakes I’ve ma… [read more]
As a small business owner, do you feel like you’re constantly wasting your marketing dollars? Join the club. Although p… [read more]
Having a website for your local business is a given in this day and age. It should look visually appealing, be easy to read… [read more]
It seems like everywhere you look these days, franchises are everywhere. They have taken over suburban shopping malls, nei… [read more]
Are you still giving out boring business cards that look like something your accountant designed for you? If so, maybe you … [read more]
What experiences have influenced you the most as a business owner? For myself, besides learning from the mistakes I’ve made (too many to count), reading books has had a tremendous influence in becoming the person I am today, both personally and as a business person. I’m a firm believer that in order to grow as...… [more]
Each week I like to post useful tools and resources that you may be able to use for your business. The resources I post here are either free or available at a low cost. I don’t go into much detail here, so feel free to check them out yourself and let me know what you...… [more]
This is a guest post by Sharon Shapiro of Cloud Sherpas In the current age of social everything, the number of social networks available to use as business tools can be daunting. Questions like how many networks to use and which ones to choose seem to be everywhere. But it pays to take a look at...… [more]
As a small business owner, do you feel like you’re constantly wasting your marketing dollars? Join the club. Although print advertising, direct mail, tv and radio still have some relevance for some industries, for many, it’s a giant waste of time and money. Consumer attention span is getting shorter, coupled with an ever increasing amount...… [more]
Each week I like to post useful tools and resources that you may be able to use for your business. The resources I post here are either free or available at a low cost. I don’t go into much detail here, so feel free to check them out yourself and let me know what you...… [more]
Having a website for your local business is a given in this day and age. It should look visually appealing, be easy to read and should be able to explain your business’s value proposition. But the questions is…..you have a great looking website, but can anyone find it? Unfortunately, many business owners don’t know the...… [more]
Each week I like to post useful tools and resources that you may be able to use for your business. The resources I post here are either free or available at a low cost. I don’t go into much detail here, so feel free to check them out yourself and let me know what you...… [more]
What is ‘Netnography’? ‘Netnography’ is a term coined by Robert V. Kozinets (BBA, MBA, Ph.D.), an expert on social media, marketing research, innovation, and marketing strategy. The word “netnography” itself comes from “Internet” and “ethnography”. In essence, it is a set of techniques that adapt anthropological research to the world of the Internet. In netnography,...… [more]
