As consumers get more and more savvy and connected, it is critical for small business owners to effectively market to them no matter where they might receive their message. I want to discuss a couple of ways in which the small business owner can reach offline customer with online effectiveness. Offline Efforts Regardless of whether… Continue Reading
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5 Things You Need To Stop Doing On Your Website
People do things to their customers online that they would never do to them in real life. Would you force a customer to look at a 15 second video before being allowed to enter your store? Would you hold a big, obnoxious sign up to their face in the middle of them examining your merchandise?… Continue Reading
What Small Business Owners Need to Know About Insurance
As a small business owner, you no doubt have so many things to think about and important projects to manage on a daily basis that it can be easy to overlook insurance. Although having adequate insurance is vital when running a business, it is easy to get caught up in the day to day routine… Continue Reading
Small Business Toolbox – May Eleven
Each week I like to post useful tools and resources that you may be able to use for your business. The resources I post here are either free or available at a low cost.I don’t go into much detail here, so feel free to check them out yourself and let me know what you think.… Continue Reading
Buy or Lease? Spending Options for Your Small Business
When embarking on a small business, a sound mind and decisive attitude will serve you well. To say there are hundreds of decisions to make feels more like an absurd understatement. From your brand image to your customer service policies, your employee benefits to product packaging, the decisions you make will affect multiple aspects of… Continue Reading
5 Reasons Your Advertising Isn’t Working
Most businesses say that finding effective advertising platforms for their business is one of the most confusing, and frustrating parts of having their own business. Marketing and advertising made perfect sense before you started a business, but now that you’re watching your money go down what seems to be a bottomless drain, you’re hesitant to… Continue Reading
Small Business Toolbox – May Fourth
Each week I like to post useful tools and resources that you may be able to use for your business. The resources I post here are either free or available at a low cost.I don’t go into much detail here, so feel free to check them out yourself and let me know what you think.… Continue Reading
The Small Business Guide To Customer Reviews
Your business can live or die based on customer reviews. It’s a reality you as a business owner needs to embrace. Whether you like it or not, the internet has given your customers a soapbox to voice their pleasure or discontent when it comes to how they feel your business treated them. They may be… Continue Reading
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