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Category Archives: Marketing

5 Ways To Connect With Your Customers

5 Ways To Connect With Your Customers

Do you give your customers a reason to connect with your business, to get excited about your business? Every business wants to have loyal and engaged customers, people who will buy from you simply because they love you and your business.  In order to do this, you need to give them a reason to feel…Continue Reading

The Small Business Owners Guide to E-Commerce

The Small Business Owners Guide to E-Commerce

There’s a whole world of commerce  happening outside of your local brick and mortar store.  People that live right around the corner from your location are buying the same product that’s sitting on your shelf from a person half way around the world.  Why?  Because they can. Welcome to the world of E-Commerce. People just…Continue Reading

6 Ways To Sell Your Products Beyond Your Store Front

6 Ways To Sell Your Products Beyond Your Store Front

Running a business, especially one with a traditional store front is a lot of work.  Your overhead is high, you have to maintain your store, as well as physically man it during operating hours. The other thing is that there is only one place where people can buy your stuff…..at your store. But what if…Continue Reading

The Secret Formula for Crafting Click Worthy Email Subject Lines

The Secret Formula for Crafting Click Worthy Email Subject Lines

If you’re struggling with email subject lines – and who isn’t – here are a few tips to create ones that will entice recipients to open your email, read it and most importantly, act on it. The secret formula for subject lines has three ingredients: Define a clear, simple objective for your email Align subject…Continue Reading

How Do I Get Traffic To My Website?

How Do I Get Traffic To My Website?

Good Question.  If you’re a new business or one that’s just starting to focus on online marketing, this is a good question to get you started in the brainstorming process so you can decide which marketing channels will work best for you. You probably shouldn’t try to do everything, but focus your efforts on just…Continue Reading

Does Facebook Advertising Work For Small Business?

Does Facebook Advertising Work For Small Business?

Does advertising on Facebook really work? Yes and no.  For most small businesses, probably more on the “no” side.  That is, unless you really know what you are doing when it comes to creating an effective advertising campaign. I had 6 people email me last week asking if advertising on Facebook was a waste of…Continue Reading

You Can’t Automate Your Customer Relationships

You Can’t Automate Your Customer Relationships

An acquaintance of mine called me last week for some advice. Usually when someone asks you for advice, all they really want is for you to confirm to them what they have already decided on. This friend is in the insurance industry and wanted to know what technologies she can use to create stronger relationships…Continue Reading

5 Mistakes That Kill Website Conversions

5 Mistakes That Kill Website Conversions

Your website sucks. Ok, maybe it doesn’t totally suck, but from a conversion standpoint it does. Most business owners dream of a website that drives sales, either on their website or in their stores.  Unfortunately the majority of business owners are left with a website that acts as more of an online brochure than a…Continue Reading

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