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Category Archives: Marketing

You Can’t Automate Your Customer Relationships

You Can’t Automate Your Customer Relationships

An acquaintance of mine called me last week for some advice. Usually when someone asks you for advice, all they really want is for you to confirm to them what they have already decided on. This friend is in the insurance industry and wanted to know what technologies she can use to create stronger relationshipsContinue Reading

5 Mistakes That Kill Website Conversions

5 Mistakes That Kill Website Conversions

Your website sucks. Ok, maybe it doesn’t totally suck, but from a conversion standpoint it does. Most business owners dream of a website that drives sales, either on their website or in their stores.  Unfortunately the majority of business owners are left with a website that acts as more of an online brochure than aContinue Reading

Using The Principals Of Persuasion For Your Business

Using The Principals Of Persuasion For Your Business

How persuasive are you? Are you the type of business owner who can turn a random passer-by into a loyal customer with a 5 minute conversation, or do you struggle to effectively  convince potential customers to give you a try? Robert Cialdini, author of the bestselling book, Influence: The Psychology of Persuasion writes about 6 key principals ofContinue Reading

How To Earn More Referrals Every Month

How To Earn More Referrals Every Month

Referrals are your best source of business.  They come with recommendation in hand, looking to do business with you based on the advice of someone they (hopefully) know and trust.  A wonderful source of business. Many professional services industries, like real estate agents and accountants,  live off of referrals from current and past clients. ButContinue Reading

It’s Not About Price, It’s About Value

It’s Not About Price, It’s About Value

“How much?” As a business owner, you’ve heard this phrase hundreds, if not thousands of times from potential customers. How do you usually respond to this question?  Before you answer, you should first understand what that potential customer is really asking you. When they ask “How much”, what they are really asking you is “WhatContinue Reading

How to Create Mouthwatering Content when You’re Thirsty for Ideas

How to Create Mouthwatering Content when You’re Thirsty for Ideas

“An inconvenience is an adventure wrongly considered.” – Gilbert K Chesterton For content marketers, generating new and compelling content can feel like an all-engulfing daily undertaking. Where do I start? What if I don’t have any good ideas? How can I be sure readers will like my topic? These are all the right questions. ForContinue Reading

How To Get More Online Customer Reviews

How To Get More Online Customer Reviews

Nothing eases your concerns about purchasing from a new business than reading real life customer reviews of that company. Amazon.com built a multi-billion dollar company off of the concept.  Social proof is key when it comes to tipping prospective customers into actual paying customers.  It’s nice when loyal customers take it upon themselves to leave you aContinue Reading

Bulletproof E-commerce: Six Surefire Ways to Boost Engagement and Conversions

Bulletproof E-commerce: Six Surefire Ways to Boost Engagement and Conversions

E-commerce arrived long ago, but it’s still pretty impressive to sit back and see how it’s progressing. According to a report by the U.S. Commerce Department, e-commerce sales grew by nearly 20% during the second quarter of 2013, rising from $54.7 billion to $64.6 billion over one quarter to the next. The massive boost inContinue Reading

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