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Category Archives: Marketing

The Secret Formula for Crafting Click Worthy Email Subject Lines

The Secret Formula for Crafting Click Worthy Email Subject Lines

If you’re struggling with email subject lines – and who isn’t – here are a few tips to create ones that will entice recipients to open your email, read it and most importantly, act on it. The secret formula for subject lines has three ingredients: Define a clear, simple objective for your email Align subjectContinue Reading

How Do I Get Traffic To My Website?

How Do I Get Traffic To My Website?

Good Question.  If you’re a new business or one that’s just starting to focus on online marketing, this is a good question to get you started in the brainstorming process so you can decide which marketing channels will work best for you. You probably shouldn’t try to do everything, but focus your efforts on justContinue Reading

Does Facebook Advertising Work For Small Business?

Does Facebook Advertising Work For Small Business?

Does advertising on Facebook really work? Yes and no.  For most small businesses, probably more on the “no” side.  That is, unless you really know what you are doing when it comes to creating an effective advertising campaign. I had 6 people email me last week asking if advertising on Facebook was a waste ofContinue Reading

You Can’t Automate Your Customer Relationships

You Can’t Automate Your Customer Relationships

An acquaintance of mine called me last week for some advice. Usually when someone asks you for advice, all they really want is for you to confirm to them what they have already decided on. This friend is in the insurance industry and wanted to know what technologies she can use to create stronger relationshipsContinue Reading

5 Mistakes That Kill Website Conversions

5 Mistakes That Kill Website Conversions

Your website sucks. Ok, maybe it doesn’t totally suck, but from a conversion standpoint it does. Most business owners dream of a website that drives sales, either on their website or in their stores.  Unfortunately the majority of business owners are left with a website that acts as more of an online brochure than aContinue Reading

Using The Principals Of Persuasion For Your Business

Using The Principals Of Persuasion For Your Business

How persuasive are you? Are you the type of business owner who can turn a random passer-by into a loyal customer with a 5 minute conversation, or do you struggle to effectively  convince potential customers to give you a try? Robert Cialdini, author of the bestselling book, Influence: The Psychology of Persuasion writes about 6 key principals ofContinue Reading

How To Earn More Referrals Every Month

How To Earn More Referrals Every Month

Referrals are your best source of business.  They come with recommendation in hand, looking to do business with you based on the advice of someone they (hopefully) know and trust.  A wonderful source of business. Many professional services industries, like real estate agents and accountants,  live off of referrals from current and past clients. ButContinue Reading

It’s Not About Price, It’s About Value

It’s Not About Price, It’s About Value

“How much?” As a business owner, you’ve heard this phrase hundreds, if not thousands of times from potential customers. How do you usually respond to this question?  Before you answer, you should first understand what that potential customer is really asking you. When they ask “How much”, what they are really asking you is “WhatContinue Reading

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