Thanks for your interest in guest posting at The Small Business Playbook
What are the benefits of guest posting?
You gain access to a new audience and can potentially acquire a good amount of traffic back to your site/blog and possibly a few subscribers as well.
Your post will have twice the exposure and social media promotion between The Small Business Playbook’s and your social networks.
My readers will also have an opportunity to hear a new and fresh prospective and discover another informative site to follow as well.
Before you continue, please read this post on successfully pitching your guest post
**Please read this entire page before submitting a guest post. If a submission does not follow these guidelines, it will be deleted**
Who is our audience?
Our audience is primarily novice to intermediate small business owners who are trying to figure way to run and market their business more effectively. They are looking for practical advice that they can use for their business.
What am I looking for?
I would like guest posts that fit the overall theme I cover on this site and content that would benefit our audience – obviously.
The categories include:
- Online resources and services that will benefit the small business owner
- Online and traditional marketing
- New or updated changes in the law that effects small business owners (U.S.)
- Free online tools that will benefit the small business owner
- Step by Step “How you did it” tutorials
- How Brick and Mortar businesses can market themselves online
Now some tough love:
**Important** Due to recent updates from Google and a slew of low quality guest post requests from people simply looking to get a link for their client. If you want to be considered for a guest post, your article must be at least 700 words in length. Looking for guest writers promoting their own websites and blogs. If you are writing on behalf of someone else, you still can guest post, but it needs to be a great article. If you think it isn’t a great article, please don’t bother sending it as it won’t be published. If you send a guest post request, you must include who you are, who you are writing on behalf, and what website you are looking to link to. If you do not provide this information, your email will be deleted without a response. I know it’s tough love, but times are changing.
1. Your post must be original and well written. That means it must be written by you and not previously published anywhere else, including your own blog/site. Anything that looks remotely “Spun” or written somewhere “far away” will be rejected.
2. The post should not be about an affiliate program/product or a plug for a company. No reviews please or SEO companies simply looking to drop a link on the site.
3. Very Important: Please don’t submit generic posts on “theory”, these posts can be found anywhere. Posts should be practical, actionable advice that a small business owner can read and act on to improve their business.
I pride myself in providing the kind of content my readers can practically implement in their businesses.
For example, a generic article on the importance of online marketing will be rejected. If you wrote a post on how you used a free discount code on Facebook to to drive “Likes” to your Fan Page and outlined the steps, that would be a great article.
Original, fresh, unique, authentic, current, relevant to my audience – that’s the kind of content I am looking for.
4. I might need to edit the content before publishing. This includes misspelling, grammar, etc. Your submitted work should include at least a basic edit for the above. HTML is the preferred format for submission but not a requirement. If a post requires an enormous amount of editing, it will either be returned for revisions or rejected.
5. I do understand the importance of linking and you should definitely link the article back to your blog. However, I am not a big fan of link littering and will not accept links to affiliate products. There is a 2 link maximum unless it is a resource post and the links are relevant to the article.
6. Please attach a few pictures for your post (and include image credits when necessary). If you are having trouble uploading images, you can email them.
7. Please include internal links in your post if they are relevant– good resources, links back to relevant articles on The Small Business Playbook, etc.
8. Posts must be in good English. Our audience is almost exclusively in North America
9. Posts should be between 500 – 1200 words (exceptions would be posts that have lots of images or video supplement). If your post is longer, I will consider a two part post. Break the article down with sub headers for easy reading, not giant paragraphs of text please.
10. It’s imperative that you respond to any comments to your published post. The notifications of new comments will be emailed to your email address. The more often you come back to answer the comments, the more discussion you’ll generate, which in turn will encourage more social media sharing, traffic, and exposure.
How soon will I know if my article is approved?
I will be sure to read any posts submitted as soon as possible and will most likely let you know within a day or two if I plan on publishing it. This way you’ll know whether you should start submitting your article to other sites.
How soon will my article be posted?
This will depend on how many articles I already have in the queue to be published. Generally, it should be published within a week of approval.
Have a question?
Contact me here if you have questions, would like to send me a link to some sample articles or have an idea for a great post.
Gary Shouldis, The Small Business Playbook