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5 Ways Your Small Business Can Use QR Codes

Do you know how to incorporate QR codes into your small business marketing plan?

QR codes are becoming quite popular. You can spot them pretty much anywhere, from large billboards to the stick of deodorant in your bathroom. As more and more people are adopting smart phones, QR codes can become a powerful part of your marketing mix. If you’re unsure about how to go about creating a marketing strategy for mobile platforms, QR codes is an easy way to get started.

Below are 5 easy ways that you can start incorporating QR codes into your marketing mix. 

QR Codes on Brochures


Adding QR codes to your informational brochure is pretty common these days.The mistake most people make is simply sending people to the website’s home page instead of a dedicated landing page that is optimized for mobile display. Tip……Smartphones are not really meant to surf the web, hence the wide-spread use of mobile applications that take the place of traditional web surfing on a smart phone. Instead of sending visitors to a generic web page on your website, why not create a special (optimized for mobile) landing page where you can:

  • Show them a video of your product or service in action. Visuals like this are perfect for smart phones.
  • Show a customer testimonial or a 30 second collage of customer testimonials. Social proof in action!
  • A digital version of the brochure


Place a QR Code In Your Storefront Window


Place a 12 inch by 12 inch QR code window cling on your front window. Why? People walking past your shop off hours can scan your window cling and instantly see:

  • “The top ten reasons you should come back tomorrow”
  • A special message from you, the business owner
  • A downloadable coupon that can be redeemed within 24 hours

Use QR Codes Alongside Your Products


Whether on the product itself, or on the informational card below it, QR codes can provide additional information about the product like:

  • Reviews of the product from 3rd party websites
  • A video or written customer testimonial of the product
  • Fact sheet or FAQ on the product
  • Video demonstration of the product

Business Cards


Business cards are the perfect place to turn a traditionally lame custom of trading business cards (think networking events and conventions) into a potential powerhouse of a marketing tool. Some things things you can do with a QR code on your business card:

  • Let people download a V-card version of your card directly to your mobile phone. People will love you for not having to type all of your information into their phone with their thumbs!
  • Give away free information via your QR code like an E-Book or White Paper
  • Have a mobile sign up form that is mobile friendly
  • Have your QR code open to a custom video greeting….from you!

Print QR Codes On Stickers


Online custom printing services like make it easy for you to create cool looking QR stickers that you can place virtually anywhere. What are some things you can do with your stickers?

  • Place QR stickers on your printed brochures that were created before you found out about QR codes
  • Place them on the back of envelopes you send to your best customers, when they scan it, it’s a personal thank you message from you
  • Running a contest? Temporarily place them on your printed marketing materials to help promote the contest
  • Running a joint promotion with another business? Instead of printing up special brochures, add a quick message along with a QR code on a sticker and place it on their brochures

You Can Get Really Creative With QR Codes

As you can see, there are hundreds of possibilities when it comes to using QR codes for your business. The best way to get started is to pick one of the above and do it! QR codes work best when they are interactive and fun for your customers so keep that in mind when creating them. QR creating services like Delivr let you create QR codes quickly, easily and for free. If you register for a free account with Delivr, you can change the destination URL of your QR code, allowing you to use the same QR code over and over again for different promotions.

What are some of the ways you’re using QR codes for your business?


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19 Responses to 5 Ways Your Small Business Can Use QR Codes

  1. […] A whole new way of marketing. If you haven’t been using QR code to market your products or services, you’ve missed an emerging new market that opens many new opportunities that may not have occurred to you before. Crack the code to marketing success here. The Small Business Playbook […]

  2. QR codes can help you promote your business. You can code any information you want including contact info,your business locations, email addresses, YouTube videos and so on. I implement this cool feature in my apps using snappii technology. They are really helpful if you need a mobile app but don’t have programming skills at all.

  3. To place QR codes on your business cards is great. This way it is much easier for people to find you. And scanning some codes is more fun than writing down some addresses.

  4. I am using them to show the links of the articles posts on my blog and, in the near future, I will show them in sidebar to offer a discount code of my next book to all visitors which are scanning it.

  5. Hey Bob,
    I think you’re right, the jury is still out on whether QR codes will reach main stream consumers. The thing it has going for it is that smart phone adoption is on the rise, while the down side is it’s still relatively an unknown medium to most people.

    I also think it doesn’t help adoption when marketers try to incorporate QR codes and they aren’t clear on how to use them……sending visitors to their homepage, sending visitors to non-mobile landing pages and using QR codes in inappropriate places….like underground subway tunnels where there is no data service.

    It only takes a few disappointing for experiences to get turned off, though I think we are going to see some cool uses for it in the near future. I’m excited to see more augmented reality marketing integrated with QR codes. Thanks for commenting!

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